Listen now | Talking with the author and Vogue columnist about the limits of food writing and food media.
I feel the Instagram problem so keenly. I started blogging about cooking and preserving and gardening in the early 2000s because I wanted to help people become more self-sufficient, and to undermine the death grip the corporate food systems had on us all. I kept thinking that if I could just teach people how to do things, they would be more free --- and then once Tumblr and IG came into the space, food blogging got hijacked by those same forces I was trying to push against. It became all about monetizing, and "creating a brand" and pretty pictures and girls with long straight hair under a too-big hat with a naked toddler on one hip.
So thanks to Tamar for holding the line (and to you Alicia). Just ordered her 2nd book which I'd missed entirely.
Oof. That part about feeling like you haven't done anything. I feel that in my core, sometimes. But, Everlasting Meal was a lasting contribution. You did that, Tamar. And you were ahead of the curve on the self-sufficiency "BAKE YOUR OWN BREAD" trend, so there's that.